The Mango Move: How Insulet's Colourful Strategy Is Ripe For Attention

Insulet Corporation, a leading manufacturer of insulin pumps, has announced a partnership with Pantone, in making their "Omnipod Mango" into an official Pantone® colour shade.

The colour itself has been in use on product packaging since around 2020, so users of the product are rightly questioning why there is suddenly an advertising campaign surrounding the colour. Whilst Insulet's press release focuses on the colour's uplifting tone and the way it reflects "the feeling of liberation" that wearing their tubeless insulin pumps brings to its users (so they claim), there is no new product release or update for them to promote. So why is the colour suddenly of significance?

The real answer is that it isn't, well not suddenly. As above, the colour has been in use for around five years, and it is arguably unique in Insulet's marketplace. Brands in the medtech field typically tend to stick to more "serious" hues, and as blue is considered the "official" colour for