The Influencer Economy

I really enjoyed hearing some great insights from a recent webinar organised byThe Business of Fashion on "The Influencer Economy", which explored the role of the "influencer" as social media evolves.

This is a massive consideration for many brands, particularly in a post-pandemic world. The role and importance of the influencer continues to grow and play an increasing role in the brand strategies of many of our clients. Gone are the days where consumers learned about brands from the brand owner themselves. Now consumers (or influencers) are key to telling the brand story, and their role in a brand's image can be pivotal. The influencer market is estimated to be worth around 22 billion dollars from next year, so this trend really isn't going anywhere. In addition, there's been a massive rise in, not only celebrities and well-known people beings 'suitable candidates' for brands when selecting their influencers. The changing landscape is seeing the power of, dare we