What have we learnt over 2000 years that can help us improve
our understanding of patent portfolios?
"Know your enemy and know yourself; in a
hundred battles, you will never be
defeated." Sun
Tzu
Patent teams in a post-Covid world are being challenged to
evaluate and communicate their patent strategy and many are under
significant budget pressure. This is where Cipher, a fresh approach
to strategic patent intelligence (SPI) can help meet that challenge
head on. In so doing patent teams can establish a clear competitive
advantage and be well positioned for the economic recovery.
Competitive Intelligence as an early warning system
Many businesses are just waking up to the importance of competitive intelligence (CI) relating to
patents. There again, business CI only really began in the 1980s
with Michael Porter's publication
of Competitive-Strategy: Techniques for Analyzing
Industries and Competitors - widely regarded as the
foundation of modern competitive
