What the Fuss is all About and Why it Matters
Social media is about user-generated content which is used
across a diverse range of web based systems, enabling people to
"socially" interact with one another. The most popular
social media websites include Facebook, Youtube, Twitter and
LinkedIn, although these are really just the tip of the iceberg.
Sites such as these provide a whole new platform for conversation,
interaction and opportunities.
Bearing in mind that it took radio 38 years to reach 50 million
listeners, TV 13 years to reach 50 million users, and the internet
4 years to reach 50 million people, Facebook recorded 100 million
users in 9 months and, as of July 2010, has over half a billion
users worldwide and is the biggest single destination on the mobile
internet. Organisations and web based users have transferred from
being content consumers to content producers. We can no longer
ignore social media websites, it's part of our daily
conversation. Many
