Retail Artificial Intelligence: Matching Celebrity Styles

Many consumers want to look like and live the life of their favourite celebrities. Now AI has brought the reality ever closer. This is not a new concept, publications and retailers have for years highlighted similarities between designer garments and those available on the high street in order to drive sales and this is often achieved through licensing the use of a photograph or agreeing a sponsorship deal with the celebrity to endorse a particular range of clothing.

Consumers can purchase clothing by viewing a photograph of a celebrity in an App capable of searching for alternative garments similar to those shown in the photograph. The technology allows consumers to either purchase the exact items worn by the celebrity or a cheaper alternative.