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ARTICLE · 24 DECEMBER 2025

Rebranding The Journey

Marks & Clerk
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We've reached the end of December, and train stations are packed with travellers heading home to spend Christmas with their families.

United KingdomIntellectual Property
Marcela Carvalho
Marcela Carvalho
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We've reached the end of December, and train stations are packed with travellers heading home to spend Christmas with their families. This year, UK passengers will notice the new branding adopted by Great British Railways, signaling the nationalisation of the railways.

As someone once said to me, design is not just about creating attractive logos, it's about building uniform systems, applying rules and logic, and creating something that embodies a company's values.

The distinctive double-arrow logo is both simple and timeless. Created in 1960, it has remained in use ever since, with only minor variations, which attests to its enduring design.

When changes are made to distinctive aspects of a logo, it is essential to secure new trade mark protection for it.

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