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ARTICLE · 28 AUGUST 2024

Pick Your Opponent - UEFA's Digital Revolution: A Computer-Generated Champions League Draw

Marks & Clerk
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Marks & Clerk

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Football is back! With all the excitement of this summer's Euro Championship, Copa America, and Olympics, you can be forgiven for not realising it ever left.

United KingdomIntellectual Property
Tomas Karger
Tomas Karger
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Football is back! With all the excitement of this summer's Euro Championship, Copa America, and Olympics, you can be forgiven for not realising it ever left. While football has returned across Europe's major leagues, avid fans must wait a little longer for UEFA's flagship football tournament, the Champions League, to return. While qualifying rounds are due to soon be completed, the real tournament will not start until 17 September 2024. This year's competition features a new format guaranteeing more matches, but also making changes to the way teams are drawn.

Worldwide sports fans have become accustomed to seeing a former sports star or bureaucrat drawing balls to set tantalizing matchups. Such spectacles are often the object of criticism with conspiracy theorists alleging preordained outcomes lead to commercially preferential or perhaps even worse, repetitive outcomes. This year's UEFA's draw promises to be different. While an initial group of teams will be drawn

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