Nutraceuticals And IP – Increasing Your Product's Longevity

Over recent years, there has been a rise within the food and drink industry in healthy alternatives, as consumers become more conscious of their diet, and more wary of what goes in to their food and drink. Health and longevity are becoming of increasing consumer concern, and associated governmental regulation is also on the increase. But, in a food and drink context, does the term "healthy" always equate to what consumers perceive to be "natural"? At least a proportion of consumers have a negative association with "chemical" or "unnatural" ingredients being added to their food. Yet, despite this, a variety of successful products have been launched over the years that may broadly be classed as "nutraceuticals".