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ARTICLE · 23 MARCH 2023

Key Considerations For Brands Celebrating The King's Coronation

Gowling WLG
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To mark His Majesty The King's Coronation, a specific Coronation emblem ("the Emblem") has been designed.

United KingdomIntellectual Property
John Coldham
John Coldham
Kate Swaine
Kate Swaine
Lucy Singer
Lucy Singer
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How can brands celebrate the Coronation?

Official Emblem

To mark His Majesty The King's Coronation, a specific Coronation emblem ("the Emblem") has been designed.

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Buckingham Palace has confirmed within published guidelines that the Emblem "is intended for use by charities, companies and individuals for celebrations" to mark the Coronation. The guidelines confirm that such "intended use" includes "commercial use, merchandise and advertising".

Whilst the guidelines are seemingly broad enough to enable the Emblem to be used in a variety of situations, it is worth noting that if your brand intends to use the Emblem you must only do so whilst abiding by the specific presentation directions. Such directions include specific references to the size, colour and positioning of the Emblem and in addition to reviewing the Do's and Don'ts listed below, brands should review the guidelines in detail prior to using the Emblem.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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