It is often said that after a while everything starts to look
the same. We're told it's a certified side effect of
one's advancing years. Or perhaps just the result of a short
attention-span 'snapchat' obsessed society - one that
hasn't the time, or want, to stop and look properly.
Given our penchant for cursory glances over concerted scrutiny
as we go about our daily routine (except, that is, where we are
paid to pay attention in whatever profession we choose, or that
chooses us), such a perception of likeness everywhere we look
perhaps isn't a huge surprise. In the commercial world,
however, such confusion creates problems.
The curiously common phenomenon of cloning a competitors
branding, logo or product design is often sparked where someone
sets a stylish sector standard and others duly follow. Lines tend
to get blurred. What was once the 'ripple effect' is now
better understood as the 'apple effect'. Not just confined
to the electronics industry, everyone
