Introduction
What will the in-house IP Team of 2025 look like? What
should it look like?
Today we are launching a series looking at how in-house IP teams
will change and will need to change as the businesses they serve,
the environment in which those businesses operate and the IP
service provider landscape all change around them.
We will be asking this question through the lens of consumer
brand-owning multi-national corporations (MNCs). Today, twothirds
of the world's top 100 brands come from the US and EU. That
will change too, and we will also be looking at what lessons
western MNCs must learn from Chinese and other developing market
MNCs.
This is not a series about COVID-19. The immediate impact of
COVID-19 on IP team payrolls and budgets has been well covered. We
are casting our eyes further forward, to five years from now, when
(we all sincerely hope) COVID-19 itself will not be present but
will have been but one driver amongst many that will have
