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ARTICLE · 28 JANUARY 2019

How McDonald's Lost Its Big Mac Trade Mark

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How did Irish burger chain Supermac's manage to get the Big Mac trade mark cancelled across the EU? The answer lies in the lack of evidence presented by McDonald's as Daniel Bailey explains.

United KingdomIntellectual Property
Marks & Clerk
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How did Irish burger chain Supermac's manage to get the Big Mac trade mark cancelled across the EU? The answer lies in the lack of evidence presented by McDonald's as Daniel Bailey explains.

These past few weeks have seen McDonald's receive a lot of, perhaps unwanted, publicity. 

On the other side of the pond, the Clemson Tiger college football team celebrated winning the national championships by making their way through 1000 'hamberders' in the White House, describing the meal as "the best meal we ever had" (this claim that has since been denied).

A little closer to home, McDonald's European Union trade mark registration for BIG MAC (No. 62638) was successfully revoked by an Irish burger chain, Supermac's.

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