Getting A Fix On Your Intangible Assets

Most businesses know that intellectual property (IP) is important but many are not aware that a comprehensive IP strategy can underpin just about every aspect of a company's operations. Jackie Maguire, CEO of Coller IP talks to Fastener + Fixing Magazine.

The world of intellectual property (IP) can seem daunting, especially when it comes to protecting inventions from being copied when trading internationally. Most businesses ensure they have some kind of IP protection, but often that is as far as it goes. Used strategically, however, IP can underpin a business in a number of different ways. Deploying IP strategically boils down to three key issues, all of which are both important and interdependent. Firstly, you need to understand what you have and the value of it. Secondly, you need to protect it. And finally, you need to consider how to enhance and exploit it.