During the last few years, there have been some major world
events causing seismic shifts in the global economy and the
landscape in which we live and work. As another year starts, it is
a good time to reflect on the changes facing the IP sector. Vanessa Harrow outlines three changes that are
likely to affect IP owners this year.
Emerging technologies
For IP owners, emerging technologies such as Artificial
Intelligence (AI) and Augmented Reality (AR) can impact your
business in several ways.
As an initial step, we recommend you consider whether your IP
portfolio remains fit for purpose or whether the developments in AI
and AR mean you should rethink your filing, watching, and
enforcement strategy. Moreover, as technology advances, so does the
sophistication and opportunities of counterfeiters and copycats.
Ensuring your IP strategy keeps up with these changes is critical
for all IP owners.
