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ARTICLE · 18 FEBRUARY 2025

Designation Of A Technical Standard As A Trademark

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The designation "DASH" of the technical standard/protocol/format for streaming data on the Internet constitutes a descriptive indication in relation to goods and services...

United KingdomIntellectual Property
Bernhard Ganahl
Bernhard Ganahl
Julia Saladin
Julia Saladin
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EUTMR Article 7 (1) (c) and Article 7 (1) (b) – DASH

  1. The designation "DASH" of the technical standard/protocol/format for streaming data on the Internet constitutes a descriptive indication in relation to goods and services in classes 9, 35, 38, 41 and 42 relating to streaming/transmission/dissemination of data or to one of its characteristics.
  2. A trademark that is purely descriptive in a certain branch for a certain technology or standard, is not perceived as distinctive, in the same branch, even if the sign is not descriptive for that precise good or service. (Summaries of Patent attorney Ganahl and Attorney-at-law Saladin)

EUIPO, decision of January 4, 2024 – R 2512/2022-5

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