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ARTICLE · 13 OCTOBER 2025

Curtain Up, Rights Reserved

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Taylor Swift's 12th studio album "The Life of a Showgirl" was released last Friday, and it has already broken records: 3.5m units have been sold in the US.

United KingdomIntellectual Property
Marcela Carvalho
Marcela Carvalho
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Taylor Swift's 12th studio album "The Life of a Showgirl" was released last Friday, and it has already broken records: 3.5m units have been sold in the US. In the UK, the new record reached UK's biggest opening week of the year, with over 300,000 copies sold.

As always, Taylor wrote all the songs on the album, collaborating with Swedish legends Max Martin (famous for hits like Britney Spears' "...Baby One More Time") and Shellback (the producer behind many tracks on Taylor's Reputation album).

Taylor and her team have proven time and again that they are IP-savvy: I noticed they filed a US trade mark application on 11 August for THE LIFE OF A SHOWGIRL (word mark) covering a wide range of goods and services, such as music sound and video recordings; jewellery; stationery items; bags; clothing; toys; and entertainment services.

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