ARTICLE · 08 JULY 2013

Cold-Callers Are Now Feeling The Heat

MacRoberts

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In the last week the ICO has issued fines totaling £225,000 to two companies operating call centres in the UK.

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Valerie Surgenor

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In the last week the ICO has issued fines totaling £225,000 to two companies operating call centres in the UK.

The message from the ICO to nuisance callers is clear: people have the legal right to avoid marketing calls, and if you disregard this right you will be hit in the pocket - hard!

Whether it be, PPI claims, window glazing, utility suppliers, mobile phone networks, etc, direct marketing is a popular tool for a number of businesses and, despite the irritation of many (why do they always call when you're eating your dinner?), can be a perfectly legal means of attracting customers and selling various products and services.

Whether an unwanted call is considered legal generally boils down to a couple of factors:

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