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PODCAST · 27 MAY 2022

Bursting The IP Bubble (Podcast)

And if people don't embrace that change, then they are going to be left behind.

United KingdomIntellectual Property

Episode 5 in Season 2 of the Cipher Vision Podcast series features Joff Wild, Editor at Large, IAM and World Trademark Review.

Joff discusses how IP and patents are becoming more mainstream politically and are influencing organisations' policy strategies.

He chats to the hosts of the Cipher Vision podcast, who are:

Conversation highlights

On his achievements during a 30-year career in IP journalism

The thing I'm most proud of is founding IAM.

In the 1990s there was a lot written about about IP law, and the latest law, the latest decision. IP was also becoming much more of a focus in terms of the business community, especially around valuation of intangible rights, but there was nothing that actually reflected that in what was then the print media.

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