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ARTICLE · 19 DECEMBER 2013

Brand Owners Get Ready For Simpler .uk Domain Names

The .uk domain name extension is said to be the fourth most popular ‘top-level domain’ in the world (after .com, .de and .net).

United KingdomIntellectual Property

The .uk domain name extension is said to be the fourth most popular 'top-level domain' in the world (after .com, .de and .net). However, it has never been possible to register domain names which simply end .uk (for example, dehns.uk). Instead, anyone wishing to register a UK-specific domain name has had to include a so-called 'third-level domain', such as .co (as in dehns.co.uk), or .org (as in dehns.org.uk).

All this is due to change from summer 2014, when for the first time, shorter, simpler .uk domains will be available to register alongside domains ending in .co.uk, .org.uk and so on. This change represents the biggest ever shake-up of the UK domain name infrastructure. It also coincides with the upcoming introduction of over a thousand new 'global top-level domains', such as .app, .music, and .shop , as previously reported here.

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