Like many celebrities these days, David and Victoria Beckham are
no strangers to brand protection and the benefits it can bring.
Over the years, they have secured registered protection for a host
of trade marks, including their own names and those of their
children. However, the Beckhams haven't always enjoyed success
in their trade mark pursuits. For instance, some of you may recall
Victoria's ultimately unsuccessful dispute with Peterborough
United Football Club over the word POSH.
David's latest foray
into the world of trade marks pitches his newly created
Florida-based Major League Soccer team, Inter Miami CF, against
Italian footballing giant, Inter Milan.
Followers of football
(note to any US readers, we're talking about football of the
soccer variety) will be familiar with Inter Milan, the Italian club
commonly referred to by the single word 'Inter'. Since the
creation of the club in 1908, it has won numerous domestic and
international trophies, in the
