5 Things To Remember When Choosing Your Brand Name

Starting a business is hard, there are a million and one things to spend money on, decisions to make and hurdles to overcome however, the most important thing to decide (at least in my opinion, and I'm completely biased) is the brand name.

To help you with this tricky task, here are the top 5 things to remember:

1. In order to properly 'own' your brand name you need to register it as a trade mark, at least in your primary market (e.g. the UK). Trade marks are vital commercial assets, they grant a monopoly right to their owners (allowing them to prevent copycats) and they're usually one of the first things an investor or purchaser will ask about when doing due diligence on a business.