A Perfect Fit: Generative Artificial Intelligence & Corporate Insurance

Generative Artificial Intelligence (Gen AI) is gaining traction with financial institutions, transitioning from an emerging technology to a strategic tool. Most firms are now in the early stages of adoption, focusing on governance frameworks, evaluating risks, and understanding how Gen AI fits into their plans. Many initial Gen AI uses are taking place in the back office, where the technology helps drives efficiency through increased productivity and automation of repeatable tasks. In the mid to long run, expect Gen AI to play an increasingly important role in the front office, helping firms better engage with customers and to create new and innovative advisory and financial products.