For a long time public affairs has had to consider a range of
stakeholders, advisers, influencers, communications channels and
campaigning techniques but now it's time to refocus on
Parliament.
In some ways the approach can be considered a little 'old
fashioned'. Instead of concentrating on advisers, high profile
campaigns or the media, this approach is really about building a
cross-party network across Parliament.
Circumstances change so public affairs tactics and approaches
need to change. Mrs May's lack of a Parliamentary majority
combined with an apparently unstable leadership means that risk is
increased.
So you need to consider a party that may stay in Government
until 2022, the chances of a new leader for the same party as well
as the prospects for a new party entering government. That is to
say nothing of the chances for Brexit and / or early General
Elections. Politics may be really interesting at the moment but
that makes the public affairs approach
