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ARTICLE · 15 JANUARY 2014

Bricks And Clicks - Mapping The Future Of Branches (Jan - 14)

Even after a decade of rationalisation, branch networks need to get smarter about location and format to meet the needs of their customers in the digital age.

United KingdomFinance and Banking

Even after a decade of rationalisation, branch networks need to get smarter about location and format to meet the needs of their customers in the digital age.

However, nearly three-quarters of consumers still visit the high street, shopping centres and retail parks to access banks and financial services*, and our new research suggests that demand for bank branches is forecast to increase in 56% of locations. The high street therefore represents a new opportunity for Britain's banks and building societies to create an integrated multi-channel environment if approached in the right way.

Based on analysis of over 10,000 branches of nearly 100 retail banks and building societies, Bricks and clicks explores how factors such as population, demographics and the local economy, both current and forecasted, affect customers' banking needs.

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