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ARTICLE · 22 JANUARY 2024

The Startups Creating A Sparkling Future For Sustainable Fashion

Withers LLP
Withers LLP
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"Sustainable textiles tend to be faded in color, often meaning an aesthetic compromise, underperforming and lacking excitement." says Elissa Brunato.

United KingdomEnvironment

"Sustainable textiles tend to be faded in color, often meaning an aesthetic compromise, underperforming and lacking excitement." says Elissa Brunato.

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Elissa Brunato, Co-Founder, Radiant Matter

Having spent several years working across design, technical development and production of some of the most vibrant British fashion brands, including Erdem and Peter Pilotto, the material designer knew these muted tones were not going to convert couture houses to using more sustainable materials. She chose to make it her mission to bridge the gap between aesthetic desires of the industry and a sustainable approach to materials.

It therefore felt like a huge achievement to open the spring 2023 edition of American VOGUE and see the model Cara Delevingne lounging across a double-page spread in a Stella McCartney jumpsuit sparkling with the natural sequins made by her startup, Radiant Matter.

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