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ARTICLE · 23 OCTOBER 2023

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Greenwashing: A Persistent Challenge To Achieving Sustainability

Potter Clarkson LLP
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Greenwashing continues to present a challenge for businesses looking to achieve genuine sustainability. As lawyers who regularly help clients navigate this particular challenge...

United KingdomEnvironment
Lars Karnøe
Lars Karnøe
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Greenwashing continues to present a challenge for businesses looking to achieve genuine sustainability. As lawyers who regularly help clients navigate this particular challenge, we thought it would be useful to produce a very brief guide for companies to help them recognise and address unsubstantiated environmental claims.

A landmark case is unfolding in Danish courts. Danish Crown are accused of misleading consumers having claimed "Danish pigs are more climate-friendly than you think" and promised "climate-controlled pork". In the aftermath of the accusation, Danish grocery chains denied selling meat with the label, forcing the firm to stop producing with the claims.

From a corporate perspective, both lawsuits and allegations from various agencies and associations can quickly decimate a reputation and force companies to discontinue certain lines. The fine for misleading consumers will of course be an unwelcome financial hit, but it is the impact on sales and

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