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ARTICLE · 25 JUNE 2025

EU To Throw Green Claims Directive In The Bin... But Will It Be Recycled?

Lewis Silkin
Lewis Silkin
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Lewis Silkin

Lewis Silkin

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The news has generated plenty of chatter among EU institutions, with many officials taken by surprise at how abruptly the axe has fallen. While it has been well known that securing agreement on the technical details...

United KingdomEnvironment
Geraint Lloyd-Taylor
Geraint Lloyd-Taylor
Emily Stirling
Emily Stirling
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The European Commission is planning to pull the plug on its Green Claims Directive.

The news has generated plenty of chatter among EU institutions, with many officials taken by surprise at how abruptly the axe has fallen. While it has been well known that securing agreement on the technical details of the directive would be challenging, few anticipated such a swift withdrawal.

The Commission has indicated that this about-turn is in line with its desire for simpler rules and reduced bureaucracy, but it has still left numerous EU lawmakers, businesses, and consumer rights advocates scratching their heads over what will happen next, given that the rules appeared to be in their near-final form.

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