Corporate social responsibility and social value are being put
under the spotlight
Demonstrating commitment to sound business ethics is a critical
component of trust in business.
This is often partly captured in corporate social responsibility
(CSR) plans which set out a company’s credentials in relation
to its willingness to ‘give something back’,
demonstrate a level of responsibility or commit to setting
acceptable standards of behaviour and practice.
But does CSR go far enough? Are businesses choosing the
easy-to-do, is it too tick-boxy, does it offer enough challenge
and, fundamentally, who is checking what is promised compared to
what is achieved?
Key Elements
Most companies recognise that social responsibility goes beyond
giving out cheques to good causes or lending out staff as
volunteers. They want to demonstrate their role as a good corporate
citizen. They understand that they do not operate in isolation but
have impact upon their commercial and
