Emma Millar considers whether the new Fundraising Regulator is
delivering on this pledge
It is just over a year since the Fundraising Regulator took
charge of charity fundraising with the mantle of "Responsible
Fundraising, Confident Giving". The Regulator has taken
responsibility for the Code of Fundraising Practice and encourages
organisations to register and display their support for the
Regulator as a mark of good practice. Developments in the
fundraising sector continue at pace but have not been entirely
without issue.
Introducing the Fundraising Preference Service
One of the initial pledges of the Regulator was to oversee the
implementation of the Fundraising Preference Service. This has been
operational since 6 July 2017. The Service allows individuals to
stop direct marketing, with up to three charities suppressed in any
one request. Once the application has been completed and submitted
to the Service, an automatic email is generated and sent to
