Please CEOs Do Not Create Your Own Crises

Reputations take careful crating and building. Too often though it is the words or actions of senior team members that rapidly undo all the hard work. But do not assume they will know how they can inflict damage themselves. Help them avoid mistakes by telling them!

Communications may be considered seriously by senior teams in organisations but they do not always have the experience that goes with that belief. Directors and Chief Executives may come from banking, finance, accountancy and the law but few come from a communications background. So the direct experience may be lacking. This, combined with so many competing priorities, may mean that they do not consider comms from the outset.