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ARTICLE · 29 JULY 2019

Business Behaviour

Imagine you are on the board of a motor manufacturing company. Technology nowadays permits a level of automation in cars that will make our roads safer and lead to fewer deaths

United KingdomCorporate/Commercial Law

Boards need to stay on top of artificial intelligence and cyber risk, whilst simultaneously making more ethical and philosophical decisions

Imagine you are on the board of a motor manufacturing company. Technology nowadays permits a level of automation in cars that will make our roads safer and lead to fewer deaths. But it will also occasionally fail, leading to spectacular accidents which the public will blame on the premature introduction of technology.

Would you approve a project to introduce the latest automatic features into your range? If you do not, more people will die on the roads, but, if you do, your company’s reputation would be trashed at the first major failure.

This is the sort of decision that companies are increasingly having to make about the use of advanced technology in their business. The choice is a difficult one, but it is only tangentially about technology. It belongs primarily in the familiar category of risk appetite and risk oversight.

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