Young marketers need to catch up on the learning they missed
during the pandemic. Without urgent action, the industry could end
up with a lost generation of talent. Christine Downton, Associate
Partner, The Observatory International explains
The UK government is investing
£1.8 billion in helping pupils who missed out on
education during the pandemic. Marketing needs to be just as bold
with its youngest recruits.
Nearly two years of working from home has meant limited formal
training and a lack of mentorship, resulting in huge gaps in the
skills of our industry's newest recruits. The graduate trainees
who started work in 2020 and 2021 are particularly affected.
This marketing training gap isn't being discussed enough,
perhaps because Gen Zers and even many Millennials can be reluctant
to admit that they don't have all the skills they need to
become the brilliant marketers we need them to be.
