The Deloitte Consumer Review - Serving The Connected Consumer

Background

The Deloitte Consumer Review aims to provide an insightful and impartial view of selected consumer trends that we believe will have a significant impact on consumer businesses.

The Internet has become a pervasive and inevitable part of daily life, giving rise to a more resourceful, confident and connected consumer. Drawing on the results of our latest research into multichannel behaviours, this first issue discusses the structural impact this increasingly sophisticated and empowered connected consumer is having on a company's business model.

This report also sees the launch of the Deloitte Consumer Tracker based on new proprietary research, it gives clients detailed insight into the patterns of consumer spending on a category-by-category basis and looks into the underlying drivers of spending behaviour.