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ARTICLE · 26 NOVEMBER 2025

CMA Unleashes New Consumer Powers With Online Pricing Blitz: What's New And What's Next?

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The UK Competition and Markets Authority ("CMA") has launched a sweeping consumer protection drive targeting online pricing and sales practices...

United KingdomConsumer Protection
Mark Hills
Mark Hills
Liam Boylan
Liam Boylan
Sarah Wilks
Sarah Wilks
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The UK Competition and Markets Authority ("CMA") has launched a sweeping consumer protection drive targeting online pricing and sales practices, marking its first enforcement actions under the Digital Markets, Competition and Consumers Act 2024 ("DMCCA"). On 18 November 2025, the CMA announced that it had:

  • Opened investigations into eight businesses across the ticketing, driving schools, gyms, and homeware sectors;
  • Issued advisory letters to 100 firms, following a cross‑economy review of more than 400 businesses across a diverse range of further sectors; and
  • Published final price transparency guidance.

This marks a step change in UK consumer law enforcement, with immediate implications for any business selling online to UK consumers. More broadly, it seems to mark the beginning of a new era of enforcement of consumer law in the United Kingdom by the CMA, which all consumer-facing businesses should prepare for.

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