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ARTICLE · 26 FEBRUARY 2025

Understanding The DMCCA: What It Means For Your Business

On 1 January 2025, the UK's new regime for regulating digital markets, set out in the Digital Markets, Competition and Consumer Act 2024 (DMCCA), came into effect...

United KingdomAntitrust/Competition Law

On 1 January 2025, the UK's new regime for regulating digital markets, set out in the Digital Markets, Competition and Consumer Act 2024 (DMCCA), came into effect, bringing major changes to consumer protection law. The DMCCA gives the Competition and Markets Authority (CMA) strong enforcement powers, including the ability to impose fines based on a business's global turnover. If your business deals with UK consumers, it's essential to understand the impact of these changes and prepare for compliance.

Key Changes to Commercial Practices

The DMCCA introduces stricter rules on unfair practices, covering both physical and digital products before, during, and after a contract is made. Below are some key examples of changes —note that this is not an exhaustive list, and more provisions apply.

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