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ARTICLE · 25 NOVEMBER 2025

Protecting The Single Market: Vertical Restraints Back In Focus

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On 14 October 2025, the Commission fined Gucci, Chloé, and Loewe a total of €157m for imposing fixed or minimum resale prices on their independent distributors...

United KingdomAntitrust/Competition Law
Greg Dowell
Greg Dowell
Sara Derhab
Sara Derhab
Foad Hoseinian
Foad Hoseinian

Over the past eighteen months, the European Commission has (re-) intensified its scrutiny of resale price maintenance (RPM), online sales restrictions, and practices restricting parallel trade. Fines very recently imposed on Gucci, Chloé, and Loewe reaffirm that vertical restraints are once again a central enforcement priority for the Commission.

Latest enforcement action against Gucci, Chloé and Loewe

On 14 October 2025, the Commission fined Gucci, Chloé, and Loewe a total of €157m for imposing fixed or minimum resale prices on their independent distributors, in breach of Article 101 of the Treaty on the Functioning of the European Union (TFEU), which prohibits agreements that prevent or restrict competition within the Single Market.

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