Green Claims Across The Supply Chain

The CMA has published additional guidance on greenwashing for all businesses in the supply chain.

The CMA has published additional guidance (the guidance) on greenwashing for all businesses in the supply chain. The guidance supplements the CMA's Green Claims Code adopted in 2021 to assist businesses making environmental claims to do so without misleading consumers and infringing consumer protection law.

The latest guidance was adopted in response to requests from stakeholders seeking greater clarity around supply chain liability in relation to environmental claims, where different parties may hold important information needed to substantiate those claims.

The guidance acknowledges that supply chains can be complex and that multiple businesses may be involved in advertising or supplying products to consumers. Environmental claims often rely on information generated at various points in the supply chain, which is then carried forward until the product ends up with