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ARTICLE · 09 AUGUST 2023

CMA Launches Review Into AI Market

Bird & Bird
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On 4 May 2023, the CMA launched an initial review of the competition and consumer protection principles that can best guide the ongoing development of foundation models and their use...

United KingdomAntitrust/Competition Law
Tenisha Burslem Rotheroe
Tenisha Burslem Rotheroe
Saskia King
Saskia King
Peter Willis
Peter Willis
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On 4 May 2023, the CMA launched an initial review of the competition and consumer protection principles that can best guide the ongoing development of foundation models and their use with a view to:

  1. ensuring that the CMA has sufficient information to take informed decisions in relation to its work;
  2. create an early understanding of the market for foundation models and how their use could evolve;
  3. understand what opportunities and risks these scenarios could bring for competition and consumer protection; and
  4. understand what competition and consumer protection principles will therefore best guide the development of these markets going forward.

Foundation models are a type of artificial intelligence ("AI") technology that are trained on vast amounts of data that can be adapted to a wide range of tasks and operations. Foundation model applications include chatbots, writing assistant and code writing, and generation of images for artistic or

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