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ARTICLE · 08 SEPTEMBER 2025

Avoiding Fake And Misleading Consumer Reviews: CMA Updates Guidance

Lewis Silkin
Lewis Silkin
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Lewis Silkin

Lewis Silkin

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Policing the new fake and misleading consumer reviews banned practice set out in the Digital Market, Competition and Consumers Act 2024 is high up the Competition and Market Authority's agenda.

United KingdomAntitrust/Competition Law
Jen Dinmore
Jen Dinmore
Alex Meloy
Alex Meloy
Geraint Lloyd-Taylor
Geraint Lloyd-Taylor
Fleur Chenevix-Trench
Fleur Chenevix-Trench
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Policing the new fake and misleading consumer reviews banned practice set out in the Digital Market, Competition and Consumers Act 2024 is high up the Competition and Market Authority's agenda. This, coupled with the threat of facing the CMA's new direct enforcement powers for non-compliance, including substantial fines, makes it wise to keep track of CMA updates in this area. Following revised guidance is also likely to help businesses stay on the right side of the CAP or BCAP codes too.

As well as issuing detailed guidance about fake reviews, the CMA has now also updated its short form guidance for content creators and influencers, as well as for brands and agencies that use them, and its six principles for platforms. It has issued guidance for online review websites as well.

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