Meet Gowlessence, the latest beauty brand to pop up on your
social media feed. Gowlessence produces cleansers, creams and
serums that its customers swear make them look good on the outside,
while also making them feel good on the inside. Gowlessence's
demographic is millennials that justify their indulgence on
"self-care" by investing in Gowlessence's promise of
organic, cruelty-free products and lifestyle.
Gowlessence's advertising campaign for its new Self-Care
Serum is being devised. The majority of Gowlessence's sales in
the previous year came from "click-throughs" and
"swipe-ups" on its Instagram; following this success, the
brand decides to invest heavily in posting like-worthy content. As
such, Gowlessence's marketing team come up with a three-pronged
plan to deliver a beautifully curated profile to attract maximum
sales.
