Introduction To Trademarks Part 1

Trademark has a major value for any business, and one of the primary concerns of any well established or successful business man. Therefore at the beginning we must clarify what a Trademark is, its importance, and how the law protects its owner, and the legal procedures to register a trademark.

UAE Trademarks law and Courts' judgments defines Trademark as any recognizable mark that identifies products or services supplied through its producers or owner. Such a mark can be a drawing, sign, shape or words...etc. Also, in some cases a voice or sound can be recognized as a trademark for the product or service.

Trademark is important because it helps businesses build and retain demand for their products and services while enabling consumers to quickly identify and make a purchase based on a recognized trademark.