Introduction
Insurance distribution in the Middle East has traditionally been
procured through the insurance intermediary markets, such as
brokers and insurance agents despite the fast-growing alternative
distribution channels available to insurance providers.
Bancassurance is one of the fastest growing distribution channels
of insurance in the Gulf Cooperation Countries (GCC), in addition
to the influence of technology platforms, such as insurance market
aggregators.
This publication focuses on Bancassurance regulations in the GCC
with the growing trend and potential scope for Middle East
insurance providers to seek wider distribution of their products
and banks to source new avenues of income.
