The Personal Data Protection Authority ("Authority")
published a Public Announcement ("Announcement") on the
Processing of Personal Data by Sending a Verification Code via SMS
to the Data Subjects during Shopping in Stores.
The announcement was made due to numerous complaints and
notifications received by the Authority stating that during the
checkout procedures related to the shopping made in the stores, a
verification code was sent to the relevant persons via SMS. The
code was requested to be notified to the cashier for reasons such
as completing the payments or updating the information but that
commercial electronic messages were sent to the relevant persons
after the mentioned transaction.