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ARTICLE · 02 APRIL 2025

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Reklamlarda Kişisel Verilen Korunması

Gün + Partners
Gün + Partners
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Gün + Partners

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Reklam Kurulu ("Kurul") 12 Mart 2024 tarihinde gerçekleştirilen 343 sayılı toplantısında, tüketicilere satın alma aşamasında üyelik koşulu sunan internet sitelerini incelemiştir.

TurkeyPrivacy
Baran Güney
Baran Güney
Zeynep Berfin Ekinci
Zeynep Berfin Ekinci
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Reklam Kurulu ("Kurul") 12 Mart 2024 tarihinde gerçekleştirilen 343 sayılı toplantısında, tüketicilere satın alma aşamasında üyelik koşulu sunan internet sitelerini incelemiştir. Bu inceleme kapsamında, tüketicilerden satın alma işlemi için zorunlu ve gerekli bilgiler dışında ek kişisel veri talep edilip edilmediği, üyelikten çıkma işlemlerinin, üyeliğe girişte belirlenen yöntemlere kıyasla daha zor koşullara bağlanıp bağlanmadığı, üyelik sözleşmesiyle birlikte çerez ve ticari ileti onaylarının tüketici tercihine bırakılıp bırakılmadığı ve kişisel verilerin hedefli reklamcılık veya pazarlama amacıyla üçüncü taraflarla paylaşılıp paylaşılmadığı gibi hususlar değerlendirilmiştir.1

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