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ARTICLE · 06 OCTOBER 2023

TÜKETİCİ DEĞERLENDİRMELERİ HAKKINDA KILAVUZ

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6502 sayılı Tüketicinin Korunması Hakkında Kanun'un 61,62,63 ve 84. Maddeleri ile Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği uyarınca hazırlanan...

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6502 sayılı Tüketicinin Korunması Hakkında Kanun'un 61,62,63 ve 84. Maddeleri ile Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği uyarınca hazırlanan "Tüketici Değerlendirmeleri Hakkında Kılavuz '' ("Kılavuz") 18.09.2023 tarihinde yayımlanmıştır.

Kılavuz aracılığıyla tüketici değerlendirmelerine ilişkin temel ilkeler ve değerlendirmeler hakkında tüketicilerin bilgilendirilmesi, tüketici değerlendirmelerinin kontrol süreci, yanıltıcı olduğu kabul edilen tüketici değerlendirmeleri ile reklam verenler, reklam ajansları ve mecra kuruluşlarının yükümlülükleri gibi hususlar belirlenmektedir.

Satıcı veya sağlayıcının internet ortamıyla bağlı olmayan kişilerin, kişisel deneyimlerini paylaşmak amacıyla sosyal medya ve blog gibi şahsi internet ortamında yaptığı değerlendirmeler, tüketici işlemi niteliğinde olmayan değerlendirme sayılarak Kılavuz kapsamı dışında tutulmuştur.

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