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ARTICLE · 17 JANUARY 2018

Turkish Advertising Law: Key Do's And Don'ts

Moroglu Arseven
Moroglu Arseven
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Among these decisions, the Board imposed administrative fines totalling 1.2 million Turkish Liras. 63 cases (21%) resulted in detention, while 21 cases (7%) resulted in the Board issuing...

TurkeyMedia, Telecoms, IT, Entertainment
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Turkey's Advertising Board ("Board") ruled on 302 cases during 2017, in the period up to November. Among these decisions, the Board imposed administrative fines totalling 1.2 million Turkish Liras. 63 cases (21%) resulted in detention, while 21 cases (7%) resulted in the Board issuing an administrative fine, combined with a period of detention. The tourism sector received the most fines during the period, followed by the health, food, then cosmetics sectors.

Given the consequences for breaching advertising in Turkey, which increase significantly for repeat offences, it is crucial for companies to proactively and pre-emptively review their commercial advertising, to ensure it does not inadvertently expose them to unnecessary legal risks.

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