Turkey's New Commercial Electronic Message Management System

A new commercial electronic message management system called Ileti Yönetim Sistemi (the "IYS")¹ is introduced by the Amendment Regulation on Commercial Communication and Commercial Electronic Messages ('Amendment Regulation') on 4 January 2020.

The IYS is a new centralised system that is available for service providers, the intermediary service providers, and the individuals (message recipients or consumers). The IYS enables individuals to register, track, and manage their wishes (consents) to receive or not to receive commercial electronic messages from various merchants. In other words, consumers can sign up to the IYS to indicate that they do not want to receive any commercial electronic messages (including calls, SMS, and e-mails). This system also provides a mandatory platform for service providers and the intermediary service providers to fulfil their legal obligation under the Regulation on Commercial Communication and Commercial Electronic Messages. The