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ARTICLE · 03 MAY 2011

Sweepstakes And Contests In Turkey

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The sweepstakes have become an increasingly popular way to promote products and services in Turkey.

TurkeyMedia, Telecoms, IT, Entertainment
Uğur Aktekin
Uğur Aktekin
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The sweepstakes have become an increasingly popular way to promote products and services in Turkey. When this is the case, the rules and principles in order to organize sweepstakes became an important issue for the businesses who intend to conduct a promotion in order to market their products and services.

The most common types of promotional sweepstakes are competitions and prize draws, which will be explained in detail below. The National Lottery Administration ("NLA") has strict rules governing the mechanisms by which cash and non-cash prizes are awarded in Turkey. The Regulation on Lotteries and Drawings for Non-Cash Rewards No. 26309 (the "Regulation"), the Decree Law outlining the duties of the General Directorate of NLA, grants the institution the sole authority to organize games of luck and lotteries with cash rewards.

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