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ARTICLE · 24 OCTOBER 2017

Limitations On Doctors' Advertising In Turkey: An Inconsistent Framework, Ripe For Reform

Moroglu Arseven
Moroglu Arseven
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The Turkish legislative regime for doctors' advertising involves contradictions between provisions in primary and secondary legislation.

TurkeyMedia, Telecoms, IT, Entertainment
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The Turkish legislative regime for doctors' advertising involves contradictions between provisions in primary and secondary legislation. The uncertainty and legislative gaps mean that in practice, government enforcement and interpretation of advertising limitations are inconsistent.

The legislative regime should be updated, to ensure predictability of government enforcement, encourage innovation by private enterprises, as well as keep pace with wider technological developments (particularly online).

An improved legislative framework will stimulate and encourage financial investment in the area. It will also serve public interests because increased consistency and reliability of information about doctors will ensure prospective patients can more confidently identify the most appropriate medical specialist for their personal ailment.

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