A. Introduction
Social media has become an indispensable digital platform that
increases the daily visibility of individuals and institutions,
enabling them to carry out communication and marketing activities.
Social media accounts are created for various purposes, including
personal use, commercial accounts (e.g., influencer accounts), and
corporate accounts. Consequently, depending on their type and
purpose, these accounts and the content shared on them may, at
times, contain personal data, commercial data,
advertising/marketing materials, and even works of intellectual and
artistic property, as well as registered trademarks.
However, accounts, posts, and content created on these platforms
can be subjected to unlawful interference; unauthorized use or
copying of content, and account takeovers are violations that lead
to legal proceedings. This article will discuss how social media
accounts are protected under Turkish law, addressing it from the
perspectives of
